Julipet apre la strada ad un nuovo stile di vivere la notte, la casa e il mare, stile capace di fondere le caratteristiche del relax dressing con quelle del sartorial clothing, grazie alla sua forte personalità stilistica, all’uso di tessuti pregiati, all’accortezza nello studio dei dettagli e allo sguardo attento alle tendenze dettate dal contesto sociale.
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Julipet paved the way for a new style of living the night, the home and the sea, a style capable of merging the characteristics of relax dressing with those of sartorial clothing, thanks to its strong stylistic personality, the use of fine fabrics, the careful study of details and a careful eye on the trends dictated by the social context. Julipet was founded in 1954 in Bologna, as a small artisan company specialising in pyjamas and underwear for men. In the Seventies, the advertising of Julipet, entrusted to the actor Umberto Orsini, and the campaigns with the cartoon subject of a woman chasing a man in boxer shorts contributed to making the brand famous, and it has become synonymous with excellence and uniqueness. Julipet is also men's swimwear with beachwear collections that are constantly renewed, always keeping up with the latest trends without renouncing refined details, refined creativity and performance.
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